Salyers Group unveil details of new North by Hotel Covington development, new project partners

An architectural rendering of the north by the lobby of the Covington Hotel (Image by Salyers Group)

Construction is currently underway for the highly anticipated over $26.5 million development, North by Hotel Covington (North). The exciting new addition to Covington is the result of the transformation of the former YMCA building, located at 19 E. Pike Street, and the Gateway Bookstore at 614 Madison Avenue.

The historic 72,000 square foot building, vacant since 2015, is part of a phase two development plan, which extends the Covington Hotel footprint by a full city block. The addition will include 53 luxury suites and lofts, 10,000 square feet of office space, a new bar and a ballroom that can accommodate up to 500 guests.

The space will pay homage to its Covington legacy in several ways, including preserving several aspects of the original YMCA space. During the renovation, the YMCA’s swimming pool, which had long since been filled in and covered, was uncovered. A small part of the old swimming pool will be covered with glass visible to customers. Additionally, boards from the original basketball court will be used in several rooms and small murals will remain intact for visitors to marvel at.

The Donna Salyers Fabulous Furs and Donna Salyers Fabulous Bridal showrooms will be relocated to the first floor of the north building. The first floor will also host a bar and a social room with public and private spaces.

Revival Vintage Bottle Shop was recently announced as the first tenant of the former Gateway Bookstore space. Revival will feature a full-service bar on the first floor of The North, with its library of over 4,000 bottles for sale on the second floor.

A rendering of the entrance to the ballroom (Image by Salyers Group)

“As a company, it is vitally important that we invest at both the community and state level,” said Guy van Rooyen, Salyers Group Chairman. “We see the development of North by Hotel Covington as a catalyst to continue the current momentum in Covington and a great opportunity to restore another historic building to the heart of this wonderful community.

The upper north floors are converted into modern lofts and terraces and will complement the nationally recognized hyper-local bespoke experience of the Covington Hotel. Suites will range from 330 to 2,000 square feet and offer family-friendly features including private gathering spaces, kitchenettes and open floor plans, with some rooms boasting private terraces with views of Covington. North will be connected to the Covington Hotel, allowing parties to use the spaces and bedrooms of both.

“With business travelers in mind, North by Hotel Covington offers all the comforts of home in a luxurious way,” added van Rooyen. “With rooms offering a kitchen and dedicated dining area, each room is equipped for those spending more than a few days in Covington.”

North By Hotel Covington is expected to open later this year. For more information about North coming soon, please visit

Salyers Group

The ballroom

The Duveneck Room (All renderings by WORK Archectural Design)

The Lux Loft lounge

The Gym Loft room

The main view of the Penthouse


The kitchen and living areas in a typical room

The Connector Courtyard between the new and existing Hotel Covington

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