SAINT LOUIS, February 7, 2022 /PRNewswire/ — Legendary casino brand Horseshoe is coming to Saint Louis as Lumière Place Casino & Hotel begins its transformation into Horseshoe Saint Louis. The evolution of the property should be finalized in the spring of 2022.

The transformation into the legendary Horseshoe will include a revamped exterior with Horseshoe signage, a new look for the casino floor including updated carpeting and lighting, new slot machine options and an all-new Starbucks coming soon more late in the year. In keeping with classic Horseshoe sophistication, the design team will incorporate an artisanal feel with worked leather, dramatic colors and the brand’s gold horseshoe iconography. Additional details will be announced as it develops.

“We are thrilled to usher in a new era and bring the historic Horseshoe to Saint Louis,” noted Brian Marsh, general manager of the property. “Horseshoe Saint Louis will bring a fresh new look and introduce exciting new gaming offerings for our guests. We couldn’t be prouder to bring this legendary brand, known for poker and gaming, to our guests here at Lumiere Place.”

Since 1951, Horseshoe Casinos have offered the best odds, highest limits and biggest jackpots. Launched by a gamer for gamers, Horseshoe is all about creating a player-friendly gaming experience. Over the years, as the brand expanded into markets across the country, Horseshoe has stayed true to its heritage, maintaining the exciting spirit of no-limit betting.

The Horseshoe spirit is already alive in the property’s new WSOP® poker room, where legends never go away. The all-new, action-packed WSOP® poker room is the pulse of poker with 10 tables featuring Texas Hold’EM, Omaha and many more. Tournaments are expected to return in the near future.

Over the next few months, guests will begin to see changes around the property, with the full Horseshoe makeover slated for this spring.

About Lumière Place Casino & Hotel

Lumière Place features a 75,000 square foot casino, top slots, table games and a dedicated WSOP® poker room. The resort has several restaurants, including Slice Pizzera & Pasta, Riverfront Grill, Cinder House, and Mortons The Steakhouse. Lumière Place also includes Lumière Link, a 400-foot tunnel comprising two sections of moving walkway. It offers an easy and secure pedestrian link between Saint Louis’ central business district, the Lumière Place complex and the Mississippi Riverfront. Also located on the Lumière Place complex is the luxurious Four Seasons Hotel St. Louis. To learn more about Lumière Place, visit

About Caesars Entertainment, Inc.

Caesars Entertainment, Inc. (NASDAQ: CZR) is the largest casino entertainment company in the United States and one of the most diverse entertainment gaming providers in the world. Since its beginnings in Reno, Nevada, in 1937, Caesars Entertainment grew through the development of new resorts, expansions and acquisitions. Caesars Entertainment resorts primarily operate under the Caesars name®Harrah’s®Horseshoe® and El Dorado® brand names. Caesars Entertainment offers diverse amenities and unique destinations, with a focus on customer loyalty and value through a unique combination of impeccable service, operational excellence and technology leadership. Caesars Entertainment is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. If you think you or someone you love may have a gambling problem, call 1-888-BETSOFF (1-888-238-7633). For more information, visit

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SOURCE Caesars Entertainment, Inc.

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